The heart and soul of Wonderkarma is Nick Deane, our founder and visionary. His gift is an unbridled passion for creativity in all its forms.
His philosophy centres on the transformative power of creativity to pique curiosity, fascinate imaginations, change minds, inspire action and make the world just a little bit better.
The journey of a lifetime
“With a lifetime’s habit of bucking the system and doing things differently, my journey to Wonderkarma has been extraordinary, to say the least. My previous agencies, Decoder and Nick Did This, were great learning experiences and important milestones along the way. The time had come, however, to take my own advice – to live, breathe and work for what I stand for and create the agency I always believed in – Wonderkarma.”
No pitch = better work
“Since inception, we’ve attracted visionary clients searching for something different. They’ve come seeking real relationships with real people, fair pricing, streamlined processes, and ultimately, fantastic results.
“We have a strict “no pitch” policy. This means we’re judged by – and are only as good as – our last project. So we deliver every time, on every level, totally focussed on doing the right thing by everyone.”
Creativity is restorative
“When I thought about what the world has been through in the last few years – floods, fires, Covid, market and political volatility – it became even more apparent what I needed to do. That was to create a fluid space where people are empowered to creatively problem-solve. But more than that was to facilitate a sense of personal achievement in doing things that are worthwhile. I want us to do work that restores, in our own personal ways, some good back to a world that needs healing.”
A space for creative excellence
“Wonderkarma represents the apogee of my working life. It has transformed into a proven creative space for people who want to work and collaborate with like-minded folk, to build a business friendship of trust, creativity and success, and importantly to feel part of a family. Not much can be guaranteed these days, but what I can say is that the wonderful team – many who have stood by me for years – will always move heaven and earth to deliver for our clients.”
A kaleidoscopic agency
“This rapidly changing world favours the agile, the nimble, the mercurial and the adaptable. What makes Wonderkarma more than a stereotypical agency? Instead of viewing problem-solving through a full-service lens, we’re what you’d call a kaleidoscope agency. Whatever opportunity or objective we get thrown at us, we keep twisting and turning it around until we deliver the most effective, yet beautifully wondrous solution; and it’s often something totally unexpected.”