Keeping the RAP on the right track
As Australia’s largest freight operator, Aurizon’s tracks weave through the lands of 47 distinct Traditional Owner groups. Driving the delivery of their 2022-2025 Stretch RAP, was the intent to honour those Owners, as well as their indigenous employees, past and present.
And in our design, we chose to honour Aurizon employee, Laurie Annon, of the Kalkadoon and Waiben nations. His intricate and inspiring artwork drove the RAP’s visual direction, spinning its story across the report.
“Thank you for your incredible support in helping us deliver our RAP. It looks amazing and continues to receive great feedback. Nothing was ever too hard – your patience and flexibility in managing this project was very valued.”
Su Shetty, Principal Advisor Brand & Sponsorships, Corporate Affairs