Kicking goals from all ends of the park
For two seasons, Brisbane Lions fans – in fact, all AFL supporters – had been sidelined by COVID. With restrictions lifted, the Lions wanted to open their 2022 season with some big wins: more excitement, more bums on the bleachers, and more memberships.
We laced up our boots and went all in… literally. The big idea – “ALL IN” – was our war cry across a multi-channel campaign, targeting club staff, players, members, supporters, and the wider community. We’ve already kicked the club to a new record: 40,453 members, while attracting more than 220,000 passionate fans back to the Gabba.