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Delivering big results

As Australia’s largest rail freight operator, Aurizon is always on the go – always advancing in new and innovative directions and always delivering. If fact, Aurizon moves up to 250 million tonnes of commodities each year. After a long hiatus from any significant brand building or advertising, Aurizon called on Wonderkarma to help get the wheels turning again with the launch of a new brand campaign titled, “Always moving.”

To bring the new brand to life, we donned our high-vis jackets and steel cap boots, setting off on a massive three-week adventure across the country. It was the largest and most complex film and photography shoot Wonderkarma had ever undertaken, and we couldn’t be happier with the results. The 60-second TV commercial was seen by 3.8 million people across Australia, with national outdoor, press ads and online reaching millions more and resulting in a 75% increase in brand awareness and a 25% increase in consideration of employment at Aurizon. Now that’s delivering!

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Wonder what’s possible?

For new business enquiries, please get in touch with Nick [email protected] or call +61 7 3171 2233

Acknowledgement of Country

We acknowledge the Traditional Owners of Country throughout Australia and recognise their ongoing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander Elders past, present and future, and support the continuation of cultural, spiritual and educational practices.

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