Stirring up the global coffee business
When you’ve been serving coffee for 42 years, you know you’ve mixed up something right. Gloria Jeans wanted to wake customers up to just how far they’d come… while making each and every customer feel valued and appreciated.
We developed a perked-up, energetic video-led brand campaign for TV and digital. Creatively, we percolated a heady brew of mind blowing stats (600 locations globally, 16 million cups per day) and genuine, relatable and caffeinated customers.