40 years? My, my, doesn’t time fly?
How would you commemorate a travel icon’s 40th birthday? Pop the champagne with a global, multimedia fiesta for staff, partners and customers, that’s how. Then keep the good time rolling with a sales campaign celebrating their most unique and popular destinations.
We broke the ice with “40 years of taking off”, which exploded globally onto TV screens, billboards, POS, banners, social, mobile, and a website makeover. The “after-party” featured hundreds of unique creatives for each of Flight Centre’s many destinations with the theme of “Your _____ Centre”.
“It’s wonderful having Wonderkarma play a role in our brand positioning leading into 2022. Their approach, adaptability and quality of thinking is outstanding. I feel only good karma will come of our collaboration.”
Darren Wright, Global CMO.