Swings and Roundabouts

How does an early childhood education provider turn COVID into an “A+” opportunity? Goodstart rose to its full height, keeping their facilities open and running throughout the lockdowns. It also crafted special “at home packs” which it distributed to homes across the country, while pioneering virtual classrooms.

With their competitors playing possum, we advised Goodstart to get out there and play for keeps – with a revitalising grab-bag of feel-good videos (for TV and online) featuring dinky-di locations, staff, parents and kids. It delivered a perfect report card with an A+ for story, an A+ for timing, and an A+ for audience engagement.